For the Love of God, Revisited
Human skull purchased on Ebay, breakfast cereal

Revisiting Damien Hirst’s piece by the same name, For the Love of God conveys how essential conspicuous consumption has become to our deepest desires and our basic understanding of our identities. If with Hirst’s piece, the first-response irony derives from knowing we can’t take our bling to the afterlife, substituting spray-painted breakfast cereal, reveals just how low the price has dropped. The final product of a lifetime of consumer choice in identity adornment, the (now defunct) consumer assumes the auction block himself.

2008 Ryan Alexiev. All rights reserved.